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An Integrated
Approach to Reaching the At-Home Market
The
at-home market is the fastest growing
segment of the travel industry. Performance Media Group has compiled an
integrated marketing program that allows you
to reach and influence this ever growing
audience. It includes Agent@Home magazine
and Virtual Home Based Expo.
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Agent@Home Magazine:
Finding top producing at-home
agents is like finding a needle
in a hay stack. Agent@Home
owns the hay stack!
Agent@Home magazine delivers
your marketing message directly
to this hard to reach audience!
Agent@Home magazine reached 16,919 at-home travel professionals. |
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Virtual Home Based Expo:
A two-day, live and interactive trade show
created exclusively for at-home
travel professionals!
Click here for more information. The fastest
growing segment of the travel industry is
the at-home travel agent market. While more
and more travel agency locations
are closing their doors, the
at-home market
continues to grow rapidly. |
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On January 7, 2005, Credit Suisse/First
Boston addressed the home based agency
channel in an equity research report
Home Bookin' A White Paper on the
Emergence of the Home-Based Agency Channel.
The
report discusses the impact of the home
based channel on the distribution of
vacations and cruises.
This report confirmed the growth of this
channel. It clearly indicates that this is
where the industry is heading. Not
surprisingly, they estimate the home based
market to be approximately 15,000-20,000
agents. Agent@Home magazine happens to
reach 15,900 home based travel professionals
while our shows in 2005 will reach more than
3,500 home based agents in 26 cities across
the country.
Click here to view the report.
We create custom programs tied to both your budget
level and objectives. To speak to a representative
please contact
sales@pmgemail.com or call 856-505-1400. |
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